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01 / THE STARTING POINT
A company you cannot describe in words alone.
HUMANHOOD is the contemporary dance company founded by Júlia Robert and Rudi Cole. Their research across movement, science and Eastern philosophies gives rise to a physical language of remarkable precision and fluidity.
The communications challenge was to make that vision recognisable beyond the stage: introducing a production, promoting a workshop and connecting with new audiences without reducing the artistic work to a generic phrase.
The project brings together brand strategy, arts copywriting, audiovisual production, press relations and social media. Communications built around the company’s identity and the people it aims to reach.
Work carried out on a freelance basis before LEADRIVE was formally established.
BODY / LIGHT / PRESENCE
Gesture as a starting point.
The company’s artistic world02 / FROM THE STAGE TO THE WORKSHOP
An identity that travels.Seoul.
The Seoul Dance Workshop poster brings together two needs in arts communications: conveying a sensibility and inviting people to a specific experience. Image, name and event details share a single composition.
This piece shows how HUMANHOOD’s identity carries through to its workshop communications. The brand retains its character as the context, audience and city change.
View the full poster
03 / OUR WORK
From the artistic vision to every point of contact.
01Brand strategy
We define a narrative that connects the company, its productions and its training activities. A shared foundation for explaining what makes HUMANHOOD distinctive and adapting the message to each audience.
02Copywriting for the performing arts
We write copy that brings the language of dance closer to audiences, programmers and participants. Project introductions and content that provide context while leaving room for interpretation.
03Content and audiovisual direction
We translate movement into photography, video and digital pieces. Gesture, atmosphere and the creative process guide image selection and the rhythm of each piece.
04Press and digital communications
We bring content and outreach together to support the company’s activities. Productions, workshops and the creative process each have a place within a consistent voice.
04 / CONTENT IN MOTION
Let the screenbreathe, too.
Video brings HUMANHOOD’s energy to people who have yet to see it on stage. A way into the company through the body, rhythm and the way we look.
@humanhooddanceco TORUS / official company teaser
05 / A DISTINCTIVE VOICE
Recognisable beforea word is spoken.
Branding and communications for the performing arts: presenting a complex vision clearly, connecting its different formats and opening a conversation with its audiences. That is what this project is about.