WHERE INNOVATION MEETS SPORT ● BCN
Barcelona Sports Hub community figures
organic LinkedIn followers in three years.
community members.
events organised.
01 / THE PROJECT
Giving a voice tosports innovation.
Barcelona Sports Hub connects startups, businesses, investors and institutions in the SportTech ecosystem. Our brief: explain the value of joining that network and keep it active between events.
Branding, communications strategy and copywriting for LinkedIn and Instagram. Content that raises the profile of sports innovation, nurtures interest and turns the Hub’s opportunities into reasons to take part.
Our work for Barcelona Sports HubWork carried out on a freelance basis before LEADRIVE was formally established.
02 / OUR WORK
What we did.
From interest to community.
We brought continuity to the Hub’s communications: a clear brand proposition, a purposeful calendar and content that helps turn interest into participation.
Explore the work, service by service.
01Branding and positioning
We organise the Hub’s value proposition and messaging to explain what it offers, who it serves and why it matters within Barcelona’s SportTech scene.
02Editorial strategy
We plan awareness, nurturing and acquisition posts for each stage: discovering the Hub, sustaining interest and converting it into registrations or membership.
03Copywriting for LinkedIn and Instagram
We write headlines, posts, interviews and calls to action. Copy that explains the value of each initiative and gives people a concrete reason to take part.
04Design and audiovisual content
We apply the Hub’s identity to graphics, videos and content that present programmes, members and opportunities with a consistent voice and visual language.
05Event communications
We connect event promotion, coverage and recaps. Interviews and content extend the life of each gathering and sustain the connections it creates.
06Social media and community management
We maintained the Hub’s digital presence, bringing its members into view and sustaining the conversation around its programmes and activities.
03 / EVENT BRANDING
One identity.Every detail.
2a Trobada de Membres
We designed brand applications for Barcelona Sports Hub’s 2a Trobada de Membres: presentation, badges and event materials. A recognisable identity from the welcome area to the stage.
05.11.2025 / UPF CAMPUS CIUTADELLA
PADEL / BUSINESS / INNOVATION
Fernando Belasteguín. From padel to the SportTech ecosystem.
The event featured Fernando Belasteguín, former world number one in padel and entrepreneur. His talk connected sport, innovation and leadership: the setting in which sports event branding comes to life.
Read about the event on INDESCAT04 / THE WORK IN ACTION
Give people a reason to join in.
Audiovisual content puts faces to the community and turns its activities into stories for social media. An example of how we connect strategy, copywriting and content production for Barcelona Sports Hub.
A reason to join. People to meet. Room to grow.Barcelona Sports Hub on Instagram
05 / THE OUTCOME
From following the Hub to being part of it.
Over 5,000 organic LinkedIn followers in three years, a community of more than 600 members and over 20 events organised. The communications strategy supported this growth with a recognisable proposition and content that gave people reasons to discover the Hub, return and participate.