Media planning
Goals, audiences, budget allocation and channel selection.
LEADRIVE / Services 03
Digital advertising agency in Barcelona
Make your ad spend earn its keep.
Digital advertising built on strategy, creative work and measurement. LEADRIVE plans and optimises paid campaigns in Barcelona with clear business goals.
01 / When it makes sense
The click is where the work begins.
Digital advertising can bring attention to an offer, but what happens after the click matters too. We review the message, landing page and action expected from the visitor. An enquiry campaign needs a different approach from a product sale or an awareness launch.
We plan, launch and optimise paid campaigns, bringing creative ideas, targeting and data together. We also make return on investment (ROI) easy to understand: what you get back for what you spend, what's working and where to improve.
A campaign needs more than a good ad: it needs a clear offer, a defined audience and a landing page that makes the next step easy. We review these before launch and test combinations of message, format and audience to learn what works for the business.
Context and approach
Targeting follows the audience and the business’s actual reach. Barcelona may be the focus of a local campaign or the base of a brand serving other markets. We agree the role of each channel, available investment and what data can guide decisions without mistaking impressions for commercial opportunities.
02 / What we work on
From direction to delivery.
Creative and landing pages
Messages and formats aligned with the offer and the experience after the click.
Optimisation
Conversion tracking where available, performance reviews and campaign adjustments.
A clear scope, from the start.
These are deliverables we can define together. Your proposal specifies the assets, formats and revisions included in the project.
- Campaign plan, audiences and channels
- Ad concepts and creative assets
- Review of the route to conversion
- Monitoring and optimisation recommendations
03 / Process
How we make it happen.
Define the offer and measurement
We agree the goal, budget and conversion, then review the destination and available tracking before spending.
Prepare and launch
Messages and formats are developed, campaigns configured and launch requirements checked.
Review and optimise
We compare ads and audiences and make changes using sufficient data, rather than reacting to an isolated fluctuation.
Budget and planning
Let’s define the scope.
Agency fees, asset production and platform spend are separate. Scope depends on channels, markets, ad volume and measurement requirements. Missing landing pages or assets are identified before launch so you understand the complete cost.
Request your free audit04 / Frequently asked questions
Before we begin.
01Does the budget include ad spend?+
Platform spend and agency fees are itemised separately. You can see how much goes to distribution and how much to strategy, production and management.
02Do you guarantee sales or a cost per lead?+
No. Results depend on the offer, competition, website and sales follow-up. We set goals and use performance data to improve decisions.
03Can you improve campaigns that are already running?+
Yes. We review goals, structure, ads, destinations and available data, distinguishing campaign issues from problems with the offer, website or sales follow-up.
04What do you need to prepare a campaign?+
A defined offer, target audience, website or landing page and an indicative budget. Required access and assets are reviewed within the agreed scope.
LEADRIVE / Contact
Your next move starts here.
Tell us what your brand needs. We start by listening and agree the next step together.
Request your free audit01—09 / Services